Top Tips for Your Content Marketing Strategy
Cai⏱ 4 min read· 771 wordsIf you’re doing business online then you have no doubt heard about the power of submitting your article to article directories. With the advent of article submission software, the job of distributing your content across the web is easier than ever. There are a number of guidelines you should follow to ensure that you get the most from article marketing.
In this article, I will provide article writing and submission guidelines that I’ve used to improve the overall effectiveness of my submissions and virtually guarantee that articles are placed on pages with a high Google page rank.
The value of article marketing is that your content has a life beyond a single web page. Website owners visit many of these article aggregation websites to find relevant content for their website, blog, or newsletter. As a result, your article can continue to be published for quite some time after it is submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided. When creating an article, spend more time on the planning phase than the actual writing of the article. You want to make sure that the information you provide is related to something current and of interest to your potential audience. By doing so, other website owners find true value in the content and post it to their website or blog. Too often I see valuable content that is only a few words short of a powerful article. Many article submission websites have a length requirement of 500 words or more. I like to meet that minimum by at least 35 words so that sites that do not count prepositions still measure more than the minimum number of words. When writing an article about a particular topic, choose a keyword phrase that helps to promote your website, product or service. Doing so allows search engines to easily find and classify your content related to specific keywords. By developing a catchy headline, readers are pulled into your content and take notice. Even though your primary purpose is content distributions and building links to your website, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content. The most valuable aspect of article marketing is the link placed in the article content itself or in the author section. Links provide valuable link value for search engine purposes and can drive users back to your website. Article links can be provided in two ways. The first is through an embedded link. This is a link to your website presented in the actual body of the article. The second is in the author section.
The first type of link is rarely accepted by article directories. The second, which provides information about the author of the article, is usually less than a couple hundred words and usually accepts an html link back to your website. Choose your link text carefully and include with each article. Don’t waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts. There have been a tremendous number of advancements in the area of article marketing during the last two years. The market offers a number of article submission tools that can automate or semi-automate the submission process. Although nothing can fully replace authoring content, article submission can be largely replaced through software and technology.
Article marketing continues to be a great way to improve your website’s ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your website a great deal of value.
Anyone doing business online must consider article marketing as a key search engine optimisation strategy. Not only can article marketing help you promote your website, but distributed content is viral in nature and builds your traffic significantly over time. We post regularly on our blog and showcase the very best and latest digital marketing news and techniques. Build on your ideas by staying in touch and by reciving our exclusive digital marketing news bulletins. Sign up and subscribe to get our free monthly email by using the form!
Written by
Cai
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